Card Deals And Offers: How To Spot A Real One

We draw and print our own cards and prints in the UK and post them ourselves, so everything below is written from the inside. Where a deal isn't worth chasing, we say so.

Card discounts are easy to run and easy to fake. A pound off a card that was priced a pound high isn't a deal.

Here's how to read one in ten seconds.

The maths that matters

  • Work out the per-card price including postage, not the headline percentage.
  • Multibuy only saves money if you'd genuinely send every card in the bundle.
  • A 'was' price that only existed for a fortnight isn't a real reference price.
  • Free delivery over a threshold is a discount only if you wanted the extra item anyway.
  • Personalisation fees, upgrade fees and premium envelopes are where the saving usually goes.

When a card deal is genuinely good

  • Bulk Christmas cards in November, before the December price sits back up.
  • Anything you were going to buy in the next two months regardless.
  • Prints and cards bought together, where one postage covers both.
  • Clearance on last season's designs, which nobody receiving a card will notice.

When to ignore it

  • A discount on a card you'd never have chosen. The cheapest card you don't send costs the most.
  • Sale prices that require a minimum spend well above your list.
  • Same-day upgrades when First Class already covers your date.
  • Bundles that lock you into designs for occasions you don't have this year.

Timing and post

  • First Class is usually next working day, including Saturdays. It's a target, not a guarantee.
  • Second Class is supposed to be two working days but can take up to five days anywhere in the UK.
  • Working days run Monday to Saturday. Standard letter post isn't tracked.

Shop all cards

Prints that post flat

A5, A4 and A3 art prints, drawn in house and printed in the UK.

How to write it so it lands

  • Compare per-card price including postage, not the percentage off.
  • A card you wouldn't have chosen is never a saving.
  • Buy Christmas cards in November, not December.

Where to shop next

Frequently asked questions

Are Black Friday card deals worth it?

For bulk Christmas cards, usually yes. For single occasion cards, the saving is rarely bigger than the postage difference, so buy what you actually need.

Is a multibuy card offer cheaper?

Only if you'd send every card in it. Work out the per-card price including postage and compare it with buying the two or three you'd genuinely use.

When are greeting cards cheapest in the UK?

Late November for Christmas cards and the January clearance for everything seasonal. December is the most expensive time to buy anything card-shaped.

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