How To Buy Cards Well
Share
We draw and print our own cards and prints in the UK and post them ourselves, so everything below is written from the inside. Where a deal isn't worth chasing, we say so.
Most card-buying problems are solved before December: buy a few good ones in advance and stop paying petrol-station prices in a panic.
Here's what actually separates a good card from a bad one.
Cards, drawn and printed in the UK
Heavyweight stock, blank inside, kraft envelope, posted the same working day where we can.
You Old Bastard (Funny Birthday Card)
£3.87
Cheeky Wordsearch Valentines Day Card For Him
£3.87
Fifty & Even More Fabulous Than Ever (50th Birthday Card)
£3.87
Cheeky Wordsearch Valentines Day Card For Her
£3.87
I Wish You Looked At Me Like Any Can of Strongbow Dark Fruits Ever (Valentines Day Card)
£3.87
Happy Valentines Day, Bab (Valentines Day Card)
£3.87
What to look for
- Card weight: 300gsm or heavier, or it won't stand up on a shelf.
- A6 and A5 are the standard UK sizes. A6 posts as a letter; oversized and square cards cost more.
- Blank inside means the message is yours. Printed verse dates fast and rarely fits.
- Check the envelope is included and matches the card size before you buy.
- Uncoated stock takes ink better if you write with a fountain or gel pen.
Postage without surprises
- First Class is usually next working day, including Saturdays. It's a target, not a guarantee.
- Second Class is supposed to be two working days but can take up to five days anywhere in the UK.
- Working days run Monday to Saturday. Standard letter post isn't tracked.
- Square cards and anything over 5mm thick cost more than a standard letter.
- A badge or keyring inside makes the envelope a large letter.
Keeping a stock at home
- Six blanks, two birthday, one sympathy, one congratulations, one thank you. That covers almost any week.
- Store them flat, away from radiators and sunlight, or the colour goes.
- Buy a few spares every time you order. They keep indefinitely.
- Keep a book of stamps with them. Running out of stamps is the usual reason a card sits unposted.
Where the money goes
- Personalisation, premium envelopes and delivery upgrades often cost more than the card itself.
- Independent printers are usually cheaper per card than the big personalisation sites once add-ons are counted.
- The cheapest card you never send is the most expensive one you'll buy.
Prints that post flat
A5, A4 and A3 art prints, drawn in house and printed in the UK.
All You Need Is Love / Love Is All You Need Print (A5 - A3)
£8.00
Look At The Stars Song Lyrics Print (A5 - A3)
£8.00
Music Sounds Better With You Music Print (A5 - A3)
£8.00
99 Problems but Excel Ain't One (A5 - A3)
£8.00
12 Days of Christmas Lyrics Print
£6.00
Play That Funky Music Print (A5 - A3)
£8.00
99 Problems, Prompting Ain't One A6 Postcard
£3.00
Play That Funky Music Print A6 Postcard
£3.00
How to write it so it lands
- 300gsm or heavier, blank inside, envelope included.
- Keep about ten spares and a book of stamps at home.
- Add-ons cost more than the card - check the total.
Where to shop next
- Card deals and offers: how to spot a real one
- UK gifting trends
- The blog
- Card hub
- Christmas hub
- Black Friday hub
- Wedding anniversary years by year
- Anniversary gift shop
- Anniversary cards
- All guides
- Planning the party? Birthday party ideas
- How to make a balloon arch
- Photo booth prop ideas
- Congratulations cards
- Sympathy and bereavement cards
- Thank you cards
- Sympathy cards guide
Frequently asked questions
What size are standard UK greeting cards?
A6 (105 x 148mm) and A5 (148 x 210mm) are the common sizes. A6 posts as a standard letter; square and oversized cards cost more to send.
Are blank cards better than cards with printed verse?
Usually yes. A blank inside lets you write something specific, which is the part people keep. Printed verse rarely fits the actual relationship.
How many spare cards should I keep at home?
About ten, weighted towards blanks and birthdays, plus one sympathy and one thank you. Add a book of stamps and you'll never be caught out.