How To Buy Cards Well

We draw and print our own cards and prints in the UK and post them ourselves, so everything below is written from the inside. Where a deal isn't worth chasing, we say so.

Most card-buying problems are solved before December: buy a few good ones in advance and stop paying petrol-station prices in a panic.

Here's what actually separates a good card from a bad one.

What to look for

  • Card weight: 300gsm or heavier, or it won't stand up on a shelf.
  • A6 and A5 are the standard UK sizes. A6 posts as a letter; oversized and square cards cost more.
  • Blank inside means the message is yours. Printed verse dates fast and rarely fits.
  • Check the envelope is included and matches the card size before you buy.
  • Uncoated stock takes ink better if you write with a fountain or gel pen.

Postage without surprises

  • First Class is usually next working day, including Saturdays. It's a target, not a guarantee.
  • Second Class is supposed to be two working days but can take up to five days anywhere in the UK.
  • Working days run Monday to Saturday. Standard letter post isn't tracked.
  • Square cards and anything over 5mm thick cost more than a standard letter.
  • A badge or keyring inside makes the envelope a large letter.

Keeping a stock at home

  • Six blanks, two birthday, one sympathy, one congratulations, one thank you. That covers almost any week.
  • Store them flat, away from radiators and sunlight, or the colour goes.
  • Buy a few spares every time you order. They keep indefinitely.
  • Keep a book of stamps with them. Running out of stamps is the usual reason a card sits unposted.

Where the money goes

  • Personalisation, premium envelopes and delivery upgrades often cost more than the card itself.
  • Independent printers are usually cheaper per card than the big personalisation sites once add-ons are counted.
  • The cheapest card you never send is the most expensive one you'll buy.

Shop all cards

Prints that post flat

A5, A4 and A3 art prints, drawn in house and printed in the UK.

How to write it so it lands

  • 300gsm or heavier, blank inside, envelope included.
  • Keep about ten spares and a book of stamps at home.
  • Add-ons cost more than the card - check the total.

Where to shop next

Frequently asked questions

What size are standard UK greeting cards?

A6 (105 x 148mm) and A5 (148 x 210mm) are the common sizes. A6 posts as a standard letter; square and oversized cards cost more to send.

Are blank cards better than cards with printed verse?

Usually yes. A blank inside lets you write something specific, which is the part people keep. Printed verse rarely fits the actual relationship.

How many spare cards should I keep at home?

About ten, weighted towards blanks and birthdays, plus one sympathy and one thank you. Add a book of stamps and you'll never be caught out.

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