10 things to buy your husband for Valentine's Day

Buying for your husband goes the same way most years: you get to the week before, panic, and buy the safe thing he already has three of.

These ten are here because they either get used weekly or they mark something. UK prices, one pick from our own range, and the card sorted at the end.

10 Valentine's Day gifts for your husband

• 1. A print or coaster for the room that's effectively his.
• 2. Tickets to his team, a gig or a race, with the travel sorted.
• 3. The proper version of a tool or piece of kit he's been making do without.
• 4. A day where he does nothing he doesn't want to do.
• 5. A photo book of the year, printed rather than shared.
• 6. The good bottle, one, rather than a multipack.
• 7. A course or lesson in the thing he keeps talking about.
• 8. Something for the car, bike, garden or garage.
• 9. A night in you actually plan, rather than a restaurant doing a fixed menu on 14 February.
• 10. Our pick: the Harry Potter wax seal coaster in maroon and gold - a small, specific thing that beats another aftershave set.

How much to spend

• £40 to £120, though most husbands rate a booked day out above anything wrapped.
• Pooling with siblings or friends on one bigger present beats three separate medium ones.
• A £15 thing used weekly beats a £60 thing kept in a cupboard.
• If money is tight, give time with a date attached instead - it isn't a lesser gift.

What to avoid

• Novelty socks as the main present.
• Anything that needs him to assemble it on the day.
• Anything that's really a hint.
• Gift sets you'd be embarrassed to receive.

Getting the timing right

• Order by around 10 February - Valentine's post is the busiest week of the winter.
• Restaurants book out weeks ahead; a planned night in beats a rushed table for two.
• Write the card first, then buy the gift to match it.

Don't forget the perfect card

• The gift gets opened in a minute. The card sits on the shelf for weeks and in a drawer for years.
• Write something only you could write about your husband - one specific thing from this year.
• Sign it properly. A name and a real sentence beats 'love from all of us'.
• Every card we make is designed in house and printed in the UK, and it posts in the same parcel as the gift.

Shop Valentine's Day cards

How to write it so it lands

• Specific beats expensive - the best gift is the one only you would think of.
• Order the card with the gift so they arrive together.
• Write the card before you wrap, while you still have something to say.

Where to shop next

• Our pick: Harry Potter wax seal drinks coaster in maroon & gold
• Shop Valentine's Day cards
• Shop all cards
• Posters and prints
• 10 things to buy your husband for his birthday
• 10 things to buy your husband for Christmas
• 10 things to buy your husband for your anniversary
• Planning the party? Birthday party ideas
• How to make a balloon arch
• Photo booth prop ideas
• All guides

Frequently asked questions

What should I buy your husband for Valentine's Day?

Something he uses weekly or something with a date attached - a print for a wall, the good version of an everyday item, or an outing already booked. All three beat a gift set bought in a hurry.

How much should I spend on your husband?

£40 to £120, though most husbands rate a booked day out above anything wrapped.

What should I write in the card?

One specific thing from the last year, then how you actually feel about it. That single line is remembered long after the present has been put away.