25 Thinking Of You Gestures That Cost Almost Nothing

Thinking of you gestures

The gestures people remember are rarely expensive. They are specific, unprompted and require no response.

Twenty five below, grouped by effort and cost.

Costs nothing

  • Text on the date you know is hard for them.
  • Send a photo from years ago with no caption.
  • Say the thing you always think but never say.
  • Ring instead of texting, once.
  • Send a voice note so they hear your actual voice.
  • Recommend them for something without telling them.
  • Remember the name of the thing they are worried about and ask about it specifically.
  • Tell them one concrete thing they are good at.

Costs a stamp

  • Post a card with no occasion attached.
  • Send a card to arrive on a day you know will be difficult.
  • Write an actual letter. Almost nobody does.
  • Print a photo and post it.
  • Send a card to their work address for a surprise mid-week.
  • Post a second card a month after the crisis, when everyone else stopped.

Costs an hour

  • Drop food round and do not come in.
  • Do one job they have been avoiding.
  • Take the dog out, or the children.
  • Drive them to an appointment and wait.
  • Sit with them while they make a difficult call.
  • Turn up and put the kettle on. Say nothing else.

Gestures that keep working

  • Set a recurring reminder to check in monthly.
  • Keep inviting them after they have said no three times.
  • Note the anniversary in your calendar now.
  • Ask a follow-up question about something they mentioned weeks ago.
  • Be the one who is still there in month six.

Browse thinking of you cards

How to write it so it lands

  • Make it specific. Generic kindness is pleasant; specific kindness is remembered.
  • Attach no obligation. The best gestures need no thank you.

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Frequently asked questions

What is a good thinking of you gesture?

Something specific and unprompted that needs no reply - a posted card, a photo from years ago, or a job quietly taken off their list.

Do small gestures actually help?

They are what people remember. The proof of thought matters more than the value of the thing, which is why a card outlasts most gifts.

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