Best Online Card Shops UK: Compared

Where to buy cards online in the UK: an honest comparison

There are five or six sensible places to buy a card online in the UK and they're built for genuinely different jobs. This page says which is which, including the times you shouldn't buy from us.

Short version: photo cards go to Moonpig or Funky Pigeon, niche one-offs go to thortful or Etsy, urgent and cheap goes to the high street, and original designs you write by hand come from an independent studio.

  Feel Good Times The big sites
Photo on the front Not offered Moonpig and Funky Pigeon do this best
Typed message inside Blank inside, by design Standard on the personalised sites
Enormous range Curated, one house style thortful and Etsy have the widest choice
Cheapest single card Best value when you batch a few Card Factory in store
One delivery for a basket Always Rare - usually per card or per seller
Original designs Drawn in house Mixed - much of it licensed or reused

Which to use when

  • A photo of the grandchildren on the front: Moonpig or Funky Pigeon.
  • A very specific in-joke about a niche hobby: thortful or Etsy.
  • A card you need in the next twenty minutes: Card Factory or the supermarket.
  • Hand-finished, made-to-order or printed with a name: an Etsy maker.
  • An original design with room to write something real: an independent studio like us.
  • Eight cards at once with one delivery: us, and it isn't close.

What to check before you buy anywhere

  • The price after postage, not the price on the product page.
  • Whether postage is per card or per basket.
  • Whether the card is blank or typed inside, and which you actually want.
  • Dispatch time versus delivery time - they're different things.
  • Whether the design is exclusive or sold across several sites.

Honest limitations of buying from us

  • No photo upload, and none planned.
  • No same-day collection - everything is posted.
  • A smaller range than a marketplace, because we draw it all ourselves.
  • No giant novelty cards.

Birthday cards

The most-bought category, done properly.

Funny cards

Our own humour, drawn in house.

Where to shop next

Frequently asked questions

What is the best online card shop in the UK?

It depends on the job. Moonpig and Funky Pigeon for photo cards, thortful and Etsy for niche designs, Card Factory for cheap and immediate, and an independent studio for original cards you write by hand.

Which online card site is cheapest?

Per single card in store, Card Factory. Online, the cheapest is whichever charges postage per basket rather than per card once you're buying more than one.

Are independent card shops better value than the big sites?

Usually for multiple cards, because one delivery covers the basket and there are no size or finish upgrades at the checkout. For a single photo card, the big sites are the right tool.

How do I avoid paying postage on every card?

Buy from one shop that ships the whole basket together, and batch several occasions into one order rather than buying each card as it comes up.