Advert Slogan Quiz: 50 Slogans And The Brands

Read the slogan, name the brand. This round needs no equipment and gets the fastest answers of any quiz you'll run.

Five rounds of ten, answers at the bottom.

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Shop cards

Round 1: food

  1. 'Beanz Meanz...'
  2. 'A ... a day helps you work, rest and play.'
  3. 'For mash get...'
  4. 'Have a break, have a...'
  5. 'Everyone's a fruit and nut case.'
  6. 'Just one...' - sung to O Sole Mio.
  7. 'Made to make your mouth water.'
  8. 'P-P-P-Pick up a...'
  9. 'Naughty but nice' advertised which kind of product?
  10. 'It's not just food.'

Round 2: drink

  • 11. 'Probably the best lager in the world.'
  • 12. 'Reassuringly expensive.'
  • 13. 'Good things come to those who wait.'
  • 14. 'I bet he drinks...'
  • 15. 'We all adore a...'
  • 16. 'Um Bongo, Um Bongo, they drink it in the...'
  • 17. 'Refreshes the parts other beers cannot reach.'
  • 18. 'The secret lemonade drinker.'
  • 19. Which chocolate bar was 'only the crumbliest, flakiest chocolate'?
  • 20. 'Made in Scotland from girders.'

Round 3: household

  • 21. 'Do the Shake 'n' Vac and put the...'
  • 22. 'Kills all known germs. Dead.'
  • 23. 'Washing machines live longer with...'
  • 24. 'Nothing acts faster than...' - painkiller, not cleaner.
  • 25. 'Because you're worth it.'
  • 26. 'Maybe she's born with it.'
  • 27. 'The appliance of science.'
  • 28. 'Cleans round the bend.'
  • 29. 'Soft, strong and very long.'
  • 30. 'Is she or isn't she?' - hair colour brand.

Round 4: technology and cars

  • 31. 'Vorsprung durch Technik.'
  • 32. 'The ultimate driving machine.'
  • 33. 'Hello Tosh, gotta...?'
  • 34. 'It's good to talk.'
  • 35. 'The future's bright, the future's...'
  • 36. 'Connecting people.'
  • 37. 'Papa? Nicole?'
  • 38. 'Should've gone to...'
  • 39. 'Every little helps.'
  • 40. 'The world's local bank.'

Round 5: the hard ones

  • 41. 'Go to work on an egg.'
  • 42. 'Let your fingers do the walking.'
  • 43. 'You know when you've been...'
  • 44. 'Don't leave home without it.'
  • 45. 'Keeps going and going.'
  • 46. 'Because life's complicated enough.'
  • 47. 'Simples.'
  • 48. 'Snap, crackle and pop.'
  • 49. 'Wassup?'
  • 50. 'Have it your way.'

Answers

  • 1 Heinz. 2 Mars. 3 Smash. 4 Kit Kat. 5 Cadbury Fruit and Nut. 6 Cornetto. 7 Opal Fruits. 8 Penguin. 9 Fresh cream cakes. 10 M&S.
  • 11 Carlsberg. 12 Stella Artois. 13 Guinness. 14 Carling Black Label. 15 Kia-Ora. 16 Congo. 17 Heineken. 18 R Whites. 19 Flake. 20 Irn-Bru.
  • 21 Freshness back - Shake n' Vac. 22 Domestos. 23 Calgon. 24 Anadin. 25 L'Oreal. 26 Maybelline. 27 Zanussi. 28 Harpic. 29 Andrex. 30 Clairol.
  • 31 Audi. 32 BMW. 33 Toshiba. 34 BT. 35 Orange. 36 Nokia. 37 Renault Clio. 38 Specsavers. 39 Tesco. 40 HSBC.
  • 41 The Egg Marketing Board. 42 Yellow Pages. 43 Tango. 44 American Express. 45 Duracell. 46 Sky. 47 Compare the Market. 48 Rice Krispies. 49 Budweiser. 50 Burger King.

Shop cards

How to write it so it lands

  • One point per brand, no part marks.
  • This is the fastest round you'll run - allow for it.
  • Read slogans in the advert's voice. It helps more than it should.

Where to shop next

Frequently asked questions

What's the best-remembered British advert slogan?

'Beanz Meanz Heinz' and 'A Mars a day helps you work, rest and play' come top of most surveys. Both are over fifty years old and most people can complete them instantly.

How do you score a slogan round?

One point per brand. Don't award part marks for the product category - it slows the marking down and starts arguments.

Why do we remember old slogans so well?

Because there were only three or four channels, the same adverts ran in every break for months, and the best ones were sung. Repetition plus melody is exactly what memory holds onto.

Do you sell quiz packs?

No - we make greeting cards, prints and pin badges. Everything here is free to use.

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